If you love a good bargain, you probably already know that timing is everything. In Ireland, retailers roll out massive discounts at certain times of the year, and if you know when to shop, you can save a ton of money. It doesn’t matter what the category is, seasonal sales are your best bet to snagging the lowest prices.

Let’s break down the biggest sales throughout the year and how you can make the most of them.

January Sales (Post-Christmas Bonanza & New Year Deals)

The holidays may be over, but January is hands down one of the best times to shop. Retailers are desperate to clear out unsold Christmas stock, which means big discounts across all categories.

The January sales often begin immediately after Christmas Day and can last until the end of the month. Shoppers can expect substantial discounts on clothing, electronics, home goods, and more. Many brands offer reductions of up to 70% off, making it an ideal time to purchase items that were previously out of...

What’s driving Irish consumer shopping patterns in 2025? Is it convenience, cost savings, or something else? With online shopping being the go-to choice of many and mobile phones taking the lead, the way Irish people shop is changing faster than ever. From social media-driven purchases to a growing love for discount offers & sustainable choices, Irish buyers are making some smarter decisions.

Let’s take a look at the biggest shifts in Irish shopping habits and what it means for retailers in 2025.

Online Shopping Is Booming, and Mobile Is Leading the Charge

Shopping online has become something of a voluntary decision more than a secondary one. People in Ireland are more or less shopping online, be it groceries, clothes or high end gadgets. According to a new study, Irish people are making 2% more use of online shopping than they did in 2024 (Reference from: Independent.ie). Speaking of which, the real action has been happening over mobile shopping.

Mobiles are more convenient and flexible to use than desktop...